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Why a professional shouldnt follow the crowd when choosing insurance

Posted by PPS Short-Term Insurance on Mar 1, 2019 10:22:00 AM

Social proof - a term coined in a book by Robert Cialdini, describing the psychological and social phenomenon of influence, is something that at some point in our lives, most of us have succumbed to. Perhaps we have been carried along by the Mexican wave at a sports stadium, looked at others around the dinner table to determine the appropriate way to eat our chicken, or chosen an insurance company simply because everyone was excited about the promise of receiving cash back...

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Topics: professional insurance, graduate insurance, insurance insights, insurance benefits